Wolfehaus Kreativ

Where Passion Meets Purpose

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IQ: The Martial Art Encyclopedia

A deep dive into the rich world of martial arts, the IQ Digital Publication stands as an authentic hub, dedicated to revealing the nuances of the fight culture. From the techniques of champions to the strategies of experts, it serves as a comprehensive beacon of knowledge, enriching enthusiasts and practitioners alike.

  • Comprehensive insights into martial arts.
  • Features champions and experts.
  • Acts as a beacon of knowledge for enthusiasts.

Fight Haus Network: The Story Behind the Glory

Venture beyond the ring with Fight Haus Network, which captures the essence of fighters’ journeys. From the tales of their earliest aspirations to the moments of ultimate triumph, our platform offers a holistic portrayal of their lives, forging a deeper connection with viewers and amplifying the spirit of the fight.

Joy & Pain: The Muay Thai Journey

With each punch, kick, and struggle, Joy & Pain offers an intimate lens into the world of an amateur’s Muay Thai journey. Chronicling every up and down, the docuseries brings viewers close to the raw emotions, challenges, and victories of fighters, capturing the essence of their personal and athletic development.

  • Personal stories of fighters.
  • Chronicles the grassroots of the sport.
  • Connects viewers to fighters’ struggles and triumphs.

Dynamic Aesthetic Creations

Our team of talented graphic designers and animators elevate the fight culture through their creations. By merging innovative designs and top-tier animations, we breathe life into our content, not only setting a high benchmark in quality but also ensuring that our visual narratives resonate deeply with our audience.

Crafting Brands with Essence

We believe in the power of a brand's story. We elevate the fight culture through meticulous branding, marketing, and production services. Every project is a reflection of our dedication to crafting distinct identities that carry weight and meaning, ensuring that each brand achieves both global reach and heartfelt recognition.

  • Specialized in production, marketing, and branding.
  • Tailored solutions for martial arts branding.
  • Global reach and recognition.

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Inspiring Testimonials

The Impact it has on others

"I've been acquainted with Joy for nearly two years, having met her at a Muay Thai Gym during my first class. She stood out as someone who trains hard but also maintains her style. Joy's impact on my fight journey is significant both on and off the mat. In training, she exemplifies determination and skill, approaching each bout with a distinctive passion and a relentless desire for growth. Outside the gym, Joy is a true friend and mentor, generously sharing knowledge and encouragement, fostering camaraderie in a competitive environment. Her approach to life mirrors her fighting spirit, applying lessons from the ring to real-world challenges. More than just a skilled fighter, Joy is a genuine friend and an invaluable teammate."

Jhazmyn Sandifer

Entrepreneur

"I've known Joy for about 2 years, meeting her through a mutual Muay Thai Coach. She played a pivotal role in preparing me mentally for fights, motivating me with her fierce dedication. On the mat, Joy's strength and intelligence impressed me, influencing me to improve my technique. Off the mat, she's the sweetest and funniest person, very relatable and genuine. Her presence inspired me to adopt a 'never give up' attitude, teaching me that conquering battles, on or off the mat, helps us discover new aspects of ourselves."

Valeria Avila

Insurance Broker

"I've known Joy for about 7 months, meeting her as I began learning Muay Thai. She's been a guiding force, especially when I faced unemployment, teaching me to courageously navigate the unknown. Joy's philosophy, that for every hit in life there is a counter, has profoundly influenced me both in and out of the ring. She inspires resilience and adaptability, demonstrating how to pivot in adversity and constantly improve oneself. Her encouragement and example have motivated me to continually evolve, both as a fighter and in my personal life."

Nathan Gutierrez

Behavioral Interventionist/ABA therapist

"I've known Joy since I was around 8 years old, initially as my brother's tutor and later as my own. She's been more than a tutor, imparting not just academic knowledge but vital life skills. Joy has instilled in me the values of strength, independence, and respect. Her guidance empowered me to stand up for myself and to navigate life with confidence, humility, and honesty. Her words and example have been a constant source of strength in difficult times, making an indelible impact on my life as a strong and inspiring role model."

Julianna Marini

High School Student

"In the year I've known Joy, whom I met at a Muay Thai gym, she's profoundly influenced both my fighting journey and life philosophy. Joy, standing out in her skill and presence, welcomed and supported me as I navigated the challenges of both the sport and personal struggles. Her approach goes beyond physical self-defense, teaching me that true empowerment encompasses mental and emotional strength as well. Joy's impact in overcoming my struggle with self-worth was transformative, guiding me to understand the interconnectedness of mind, body, and spirit. More than a friend, she's an exemplar of embracing vulnerability, kindness, and the power of self-love. Her authenticity and strength inspire me to be a source of support and empowerment for other women, just as she has been for me."

Shirley Guo

Visual Concept Artist

"In the six months I've known Joy, whom I met at our Muay Thai gym, she's been a pivotal influence in overcoming my self-confidence and focus issues. Her ability to listen and provide impactful advice helped me confront my fears and inspired me to share my life's victories and challenges. Joy's unwavering focus and sportsmanship in training motivated me to start competing. She embodies the philosophy that a fight club is a family, emphasizing the importance of supporting and uplifting each other. Her approach has significantly improved my confidence, teaching me the value of hard work and the power of a positive, protective community spirit. Joy's guidance through my fight camp made me mentally and physically stronger. She inspired me to pursue challenging goals, build self-confidence, and adopt a mentality of sharing knowledge generously to strengthen my community."

Kevin Holloway-Harris

Actor, First Grade Teacher

Wolfehaus Kreativ

As Founder and CEO of Wolfehaus Kreativ (WKA), Joy Dai is both diligent in brand development and committed to creative directing. She is known in entertainment for her fashion and martial arts. With over 15 years of experience, she desires to bridge the gap within these markets in innovative ways. Her main area of interest is making the unimaginable possible.

Aside from being an entrepreneur, Joy—fight name Tigerlily—is a competitive athlete in The Art of Eight Limbs (Muay Thai). As an accomplished model and actress, she can be seen on FX, Apple TV, HULU, FOX, ABC and CBS and is also an advocate for correcting social injustices and parlaying status quo into paradigm shifts.


Joy Dai was born and raised in California. She obtained her Bachelor of Science in Biochemistry at one of the top ten University of California systems. During completion of her degree, she conducted research abroad in the Netherlands and devoted her teaching skills to Girls, Inc—a mentorship program promoting health, education and independence.

She is now in fight camp for her next competition and dedicated to both enriching and inspiring the lives of others on their own journey.

Joy Dai
Founder & CEO at WKA

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